# ActiveCampaign review

*Marketing automation and CRM with deep visual automations and AI-assisted features for SMB and mid-market.*

[Homepage](https://www.activecampaign.com) | [Docs](https://developers.activecampaign.com)

## Scores

- Sending: 7.6
- Design: 7.3
- Automations: 8.2

## Positioning

ActiveCampaign pairs email with CRM and one of the more capable visual automation builders for SMB/mid-market. Its AI features are largely assistive and predictive within that automation framework.

## Pros

- Deep automation for the price point.
- Light CRM included.

## Cons

- Interface can feel dense.
- AI is assistive, not an agent control plane.

## Sources

- [ActiveCampaign homepage](https://www.activecampaign.com)
- [ActiveCampaign developers](https://developers.activecampaign.com)


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